Insight - Research Services
Think employs a full range of research methods to capture stakeholder opinion. Our multi-stakeholder studies often draw upon a combination of different research methodologies to give you a 360 degree view of your issue, program or organisation.
Qualitative Research Methods
Qualitative research is where we engage with your stakeholders in-person, in real-time and over the Internet. That is why every Think consultant is a senior consultant or sectoral expert. Think delivers real insight into your stakeholders’ opinions by taking the time to learn about your issues and to understand your operating context.
Think uses semi-structured depth interviews when the topic is sensitive or complex. One-on-one, in-person interviews are the best way of understanding the highly-nuanced opinions of senior-level decision makers such as executives, journalists and policymakers. Think employs only senior, peer-level consultants to ensure that we not only hear but also understand your stakeholders’ views.
Think specialises in affinity group discussions conducted among friends, neighbours and colleagues, usually in the comfort of their own homes. We use a non-directive approach to moderating these discussions so that we can tell our clients what people really think on an unprompted basis. Affinity groups are typically used to recreate naturally-occurring conversations between Australians on familiar social and political topics.
Think uses focus groups when probing for precise attitudes toward specific issues and policies. Focus groups are particular useful for development of communications messages and testing of advertising materials. Unlike affinity groups, focus groups can be observed in-person or by videotape if you want to hear directly from your stakeholders.
On-line research is quickly becoming the industry-standard. Web-based surveys can contain more questions and can expose respondents to visual stimuli, like television or radio advertising, while completing the questionnaire. We use the latest online survey tools to give your research participants the best online experience.
|
Quantative Research Methods
Most of our studies include a qualitative and a quantitative element so that you are able to both discover the range of opinion on a given topic and measure the extent to which those opinions are held among your key stakeholders.
Computer-assisted telephone research is still the best way to reach a truly representative sample of the general population. When you need to ask a few straightforward questions and you need to release the results through the media, THINK recommends a telephone methodology.
On-line research is quickly becoming the industry-standard. Web-based surveys can contain more questions and can expose respondents to visual stimuli, like television or radio advertising, while completing the questionnaire. We use the latest online survey tools to give your research participants the best online experience.
|
